18 Below is highly selective about what we put in our products, and with good reason: You get out what you put in. Because we treat our pets more like people, we only use USDA-inspected raw material intended to supply the human food chain. We go above and beyond pet industry standards for two reasons: We have more than 60 years of experience on the human side of things, so we know a thing or two or gazillion; and it’s a surefire way to ensure high quality products.